- Module 1: Welcome to Product Management Basics
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Introduction to Product Management Basics (7:00)
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[Optional] Set up and install your free Pendo account (3:15)
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Download your exam study guide
- Module 2: Product management: What it is and how it works
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Introduction to Product management: What it is and how it works (1:00)
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The product manager role (6:10)
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The product organization and its partners (5:30)
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The product tech stack (3:30)
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Challenges in product management (3:45)
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Why product management isn’t just for tech companies (3:55)
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Summary: Key takeaways and action items (3:20)
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Quiz Yourself
- Module 3: The Product Management Life Cycle
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Introduction to The Product Management Life Cycle (1:10)
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What is the Product Management Life Cycle? (4:20)
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The power of the Product Management Life Cycle (3:15)
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Phase 0: Start with an outcome (2:50)
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Summary: Key takeaways and action items (2:05)
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Quiz Yourself
- Module 4: Discover: Understanding your customers
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Introduction to Discover: Understanding your customers (1:15)
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Focusing on the problem first (4:00)
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Data-driven discovery (6:55)
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User research methodologies (3:40)
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Exercise: Answering key discovery questions (3:20)
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[Optional] How-to in Pendo: Unlock data-backed insights about your users (4:15)
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Summary: Key takeaways and action items (2:50)
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Quiz Yourself
- Module 5: Validate: Finding the right solution
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Introduction to Validate: Finding the right solution (1:05)
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Why validation matters (3:25)
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How to validate your product ideas (5:15)
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The role of experimentation and testing (4:05)
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Exercise: Validating a product idea with data (3:15)
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[Optional] How-to in Pendo: Use product data to validate decisions (2:40)
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Summary: Key takeaways and action items (2:55)
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Quiz Yourself
- Module 6: Build: Delivering continuous value
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Introduction to Build: Delivering continuous value (1:10)
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A product manager’s role in the build (3:45)
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The product, engineering, and design partnership (10:35)
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Getting buy-in and alignment on the roadmap (4:30)
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[Optional] How-to in Pendo: Build alignment with a product roadmap (4:10)
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Summary: Key takeaways and action items (3:15)
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Quiz Yourself
- Module 7: Launch: Getting the word out
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Introduction to Launch: Getting the word out (1:00)
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The evolution of launches (6:00)
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Incremental launch tactics (4:05)
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How to use data to optimize a launch (2:45)
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Product-led tactics for launching new products and features (7:30)
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Exercise: Building a feature launch strategy (1:40)
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[Optional] How-to in Pendo: Launch and drive adoption of new features (5:15)
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Summary: Key takeaways and action items (2:40)
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Quiz Yourself
- Module 8: Evaluate and iterate: Identifying the right improvements
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Introduction to Evaluate and iterate: Identifying the right improvements (1:10)
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How to evaluate the success of a product or feature (4:30)
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Using quantitative and qualitative data to evaluate (8:20)
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Building in time for iteration (3:35)
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Exercise: Collecting data to evaluate a feature’s success (2:20)
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[Optional] How-to in Pendo: Evaluate and iterate on a release (3:05)
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Summary: Key takeaways and action items (3:30)
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Quiz Yourself
- Module 9: Product Management Basics next steps
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Product Management Basics next steps (0:40)
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Continue your learning with Mind the Product's Product Management Foundations workshop (1:20)
- Certification Exam
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Certification Exam
Product Management Basics Certification Course
Take the course and get certified to uplevel your skills as a product manager. The course is usually $149, but we’re offering it for free for everyone.
Regardless of a company’s industry, size, or the product they sell, software connects their business to the world—and the people building and managing that software play a key role in driving the business forward. In the past, product managers often measured success using a single criteria: Did the feature ship? Today, this no longer cuts it. Product managers must not only deliver on customers’ needs, but do so in ways that impact business outcomes like revenue and customer retention. How do they do this? With data over gut feel, continuous iteration, and a focus on business objectives from the onset. Building on those themes, this course will cover fundamentals of the product manager role and explain best practices through the lens of the Product Management Life Cycle.
Who should take this course?
This course is designed for anyone who wants to learn more about the product manager role and core product management use cases. Whether you’re looking to make a career shift, recently started in a product manager role, or have been working in product at a growing startup or traditional business, this course will help you get to the next level—or get started—as a product manager.
This course covers:
- An overview of the product manager role and who they partner with
- Common challenges in product management—and how to overcome them
- A deep dive into each phase of the Product Management Life Cycle: Discover, Validate, Build, Launch, Evaluate, and Iterate
- Best practices and strategies that can be applied at each phase of the life cycle
- How to build products that deliver customer and business value
What to expect:
- Curriculum developed by product managers, for product managers
- Engaging, instructor-led videos that you can view at your own pace
- Real-world examples from companies across industries
- Exercises to help you apply what you’ve learned throughout the course
- Optional exam to check your knowledge and earn a certification badge
Course materials:
- Exam study guide
- Optional videos that show how to apply course material in Pendo
Time commitment: 2.5 hours