Product-led Certification Course

Product-led Certification Course

Take the course and get product-led certified to grow your knowledge and advance your product career.

Regular Price: $149

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About this course

What do the most successful companies like Zoom, Tesla, and Walmart have in common? They’re all product-led organizations with product-led employees, and they represent the future of business. The business world has been ablaze with talk of “product-led growth” over the last few years, and the most successful product managers put the product at the center of their companies to influence organizational priorities and build better customer experiences. This course takes an interactive look at the fundamentals of being a product-led product manager at your organization, including and beyond product-led growth, and prepares you to apply product-led strategies to your business.

Who should take this course?

This course is designed for product managers and business leaders who want to deepen their understanding of product-led methodologies and start applying product-led strategies to elevate their careers and their organizations. Whether you're transitioning from a sales-led model or launching a new product, this course can help you understand the value of and best practices for becoming a product-led product manager.

This course covers:

  • Leveraging your product to solve key challenges across every part of the business
  • Breaking down data silos and using product insights to inform strategies up to the executive level
  • Driving growth by putting your product at the center of the customer experience
  • Employing product-led growth tactics to empower sales teams

What to expect:

  • Product-led tactics you can start implementing at your own organization
  • Best practices for improving launches, feature adoption, user onboarding, and more
  • Real-world examples from product-led companies
  • Exercises to help you solidify learnings and plan your own product-led strategy
  • Insights from industry leaders and product-led experts
  • Engaging, instructor-led videos that you can view at your own pace
  • Optional Pendo self-guided tours to see product-led tactics in action

Course materials:

  • Downloadable workbook 
  • Exam study guide

Time commitment: 3 hours

Curriculum3 hours

  • Module 1: Welcome to the Product-led Certification Course
  • Introduction to the Product-led Certification Course (5:55)
  • Download your course workbook
  • Module 2: The fundamentals of being product led
  • Introduction to the fundamentals of being product led (0:40)
  • Why become product led? Why now? (3:10)
  • 6 characteristics of product-led companies (5:45)
  • Product-led strategies in action (9:15)
  • See for yourself: How to understand and improve the user journey
  • The benefits of becoming product led (6:05)
  • How to take a product-led approach to deliver on customer needs (3:10)
  • Exercise: Identify your "Jobs to be Done" (1:30)
  • Summary: Key takeaways and action items (3:00)
  • Quiz yourself
  • Module 3: Leveraging data to build great products
  • Introduction to leveraging data to build great products (0:50)
  • How do product-led organizations measure and deliver value? (3:45)
  • How to decide what to measure (3:30)
  • See for yourself: How to add feature adoption data to a Pendo dashboard
  • 10 KPIs product-led teams can use (23:20)
  • See for yourself: How to uncover key product usage trends in Pendo
  • Exercise: Defining your data stack (1:30)
  • Summary: Key takeaways and action items (1:15)
  • Quiz yourself
  • Module 4: Delivering products differently
  • Introduction to delivering products differently (1:00)
  • Why product success depends on feature adoption (2:30)
  • Communicating new features (4:00)
  • Exercise: Design a launch plan that accelerates adoption (1:50)
  • Beyond the launch: Measuring feature adoption (2:30)
  • The importance of feedback (4:40)
  • See for yourself: How to capture customer feedback at scale
  • How to create a customer feedback process (3:40)
  • Exercise: Create a customer feedback policy (1:40)
  • See for yourself: How to use feedback to drive product decisions
  • An introduction to product operations (4:20)
  • How to stand up a product ops function (4:35)
  • Summary: Key takeaways and action items (2:35)
  • Quiz yourself
  • Module 5: Using product-led strategies to drive customer success
  • Introduction to product-led strategies for customer success (0:55)
  • What is product-led customer success? (6:00)
  • Customer onboarding for product-led organizations (3:40)
  • Discovering “aha” moments (2:15)
  • Designing an onboarding experience (6:15)
  • See for yourself: How to build in-app onboarding with Pendo guides
  • Empowering users through ongoing education (3:50)
  • Case study: Empowering users at Jungle Scout (2:30)
  • Summary: Key takeaways and action items (1:50)
  • Quiz yourself
  • Module 6: Rethinking how you market and sell products to drive growth
  • Introduction to product-led strategies to drive growth (1:30)
  • Why product is the new marketing (4:10)
  • How to leverage a free version of your product to drive growth (6:10)
  • Building awareness through social proof (2:40)
  • Product-led strategies to drive renewal and expansion (10:10)
  • Exercise: Create a customer health scoring model (2:55)
  • Summary: Key takeaways and action items (1:50)
  • Quiz yourself
  • Module 7: Implementing product-led strategies at your organization
  • Introduction to implementing product-led strategies (0:50)
  • Inspiring teams to align around your product (5:15)
  • Building your product-led tech stack (5:45)
  • Quiz yourself
  • Module 8: Product-led Certification Course next steps
  • Product-led Certification Course next steps (0:40)
  • Certification Exam
  • Certification Exam

About this course

What do the most successful companies like Zoom, Tesla, and Walmart have in common? They’re all product-led organizations with product-led employees, and they represent the future of business. The business world has been ablaze with talk of “product-led growth” over the last few years, and the most successful product managers put the product at the center of their companies to influence organizational priorities and build better customer experiences. This course takes an interactive look at the fundamentals of being a product-led product manager at your organization, including and beyond product-led growth, and prepares you to apply product-led strategies to your business.

Who should take this course?

This course is designed for product managers and business leaders who want to deepen their understanding of product-led methodologies and start applying product-led strategies to elevate their careers and their organizations. Whether you're transitioning from a sales-led model or launching a new product, this course can help you understand the value of and best practices for becoming a product-led product manager.

This course covers:

  • Leveraging your product to solve key challenges across every part of the business
  • Breaking down data silos and using product insights to inform strategies up to the executive level
  • Driving growth by putting your product at the center of the customer experience
  • Employing product-led growth tactics to empower sales teams

What to expect:

  • Product-led tactics you can start implementing at your own organization
  • Best practices for improving launches, feature adoption, user onboarding, and more
  • Real-world examples from product-led companies
  • Exercises to help you solidify learnings and plan your own product-led strategy
  • Insights from industry leaders and product-led experts
  • Engaging, instructor-led videos that you can view at your own pace
  • Optional Pendo self-guided tours to see product-led tactics in action

Course materials:

  • Downloadable workbook 
  • Exam study guide

Time commitment: 3 hours

Curriculum3 hours

  • Module 1: Welcome to the Product-led Certification Course
  • Introduction to the Product-led Certification Course (5:55)
  • Download your course workbook
  • Module 2: The fundamentals of being product led
  • Introduction to the fundamentals of being product led (0:40)
  • Why become product led? Why now? (3:10)
  • 6 characteristics of product-led companies (5:45)
  • Product-led strategies in action (9:15)
  • See for yourself: How to understand and improve the user journey
  • The benefits of becoming product led (6:05)
  • How to take a product-led approach to deliver on customer needs (3:10)
  • Exercise: Identify your "Jobs to be Done" (1:30)
  • Summary: Key takeaways and action items (3:00)
  • Quiz yourself
  • Module 3: Leveraging data to build great products
  • Introduction to leveraging data to build great products (0:50)
  • How do product-led organizations measure and deliver value? (3:45)
  • How to decide what to measure (3:30)
  • See for yourself: How to add feature adoption data to a Pendo dashboard
  • 10 KPIs product-led teams can use (23:20)
  • See for yourself: How to uncover key product usage trends in Pendo
  • Exercise: Defining your data stack (1:30)
  • Summary: Key takeaways and action items (1:15)
  • Quiz yourself
  • Module 4: Delivering products differently
  • Introduction to delivering products differently (1:00)
  • Why product success depends on feature adoption (2:30)
  • Communicating new features (4:00)
  • Exercise: Design a launch plan that accelerates adoption (1:50)
  • Beyond the launch: Measuring feature adoption (2:30)
  • The importance of feedback (4:40)
  • See for yourself: How to capture customer feedback at scale
  • How to create a customer feedback process (3:40)
  • Exercise: Create a customer feedback policy (1:40)
  • See for yourself: How to use feedback to drive product decisions
  • An introduction to product operations (4:20)
  • How to stand up a product ops function (4:35)
  • Summary: Key takeaways and action items (2:35)
  • Quiz yourself
  • Module 5: Using product-led strategies to drive customer success
  • Introduction to product-led strategies for customer success (0:55)
  • What is product-led customer success? (6:00)
  • Customer onboarding for product-led organizations (3:40)
  • Discovering “aha” moments (2:15)
  • Designing an onboarding experience (6:15)
  • See for yourself: How to build in-app onboarding with Pendo guides
  • Empowering users through ongoing education (3:50)
  • Case study: Empowering users at Jungle Scout (2:30)
  • Summary: Key takeaways and action items (1:50)
  • Quiz yourself
  • Module 6: Rethinking how you market and sell products to drive growth
  • Introduction to product-led strategies to drive growth (1:30)
  • Why product is the new marketing (4:10)
  • How to leverage a free version of your product to drive growth (6:10)
  • Building awareness through social proof (2:40)
  • Product-led strategies to drive renewal and expansion (10:10)
  • Exercise: Create a customer health scoring model (2:55)
  • Summary: Key takeaways and action items (1:50)
  • Quiz yourself
  • Module 7: Implementing product-led strategies at your organization
  • Introduction to implementing product-led strategies (0:50)
  • Inspiring teams to align around your product (5:15)
  • Building your product-led tech stack (5:45)
  • Quiz yourself
  • Module 8: Product-led Certification Course next steps
  • Product-led Certification Course next steps (0:40)
  • Certification Exam
  • Certification Exam