AI for Product Management Course

About this course

About this course

AI technology has existed for years, but its influence has increased exponentially with the rise and accessibility of generative AI tools. And while AI is set to impact nearly every area of a company, it has an especially powerful application for product teams. Product managers (PMs) have evolved from a role focused on shipping features to a strategic, cross-functional role that impacts the future of the business. As modern PMs are focused on driving business outcomes, AI can help them achieve those outcomes faster and more effectively. This course explores AI’s place in product management—including how to leverage AI throughout the development life cycle, best practices for building AI-powered features, and why product managers should view AI as a strategic tool, not a threat.

Who should take this course?

This course is designed for anyone who wants to learn how product managers and organizations can utilize AI in their product development practices and to build AI-powered features. Whether you’ve never used AI tools before or are already leveraging AI in your day-to-day, this course aims to educate product professionals on the opportunities AI brings and share actionable use cases and tactics.

This course covers:

Core AI use cases for businesses with software or digital experiences
Best practices for building AI-powered features and functionality
How AI can transform and elevate the product-led organization
Applying AI tools and use cases to accelerate product value and business growth

What to expect:

Curriculum developed by product, machine learning, and digital experience leaders
Engaging, instructor-led videos that you can view at your own pace
Real-world examples from companies across industries
Optional exam to check your knowledge and earn a badge

Course materials:

Exam study guide

Time commitment: 2 hours

Curriculum2 hours

Module 1: Welcome to the AI for Product Management Course
Introduction to the AI for Product Management Course (7:40)
Download your exam study guide
Module 2: An overview of AI and product management
Introduction to an overview of AI and product management (0:55)
The state of AI in product management (5:25)
Every product manager is an AI product manager (4:45)
AI and product management FAQs (6:15)
Summary: Key takeaways and action items (2:30)
Quiz Yourself
Module 3: Adapting your software strategy in the AI era
Introduction to adapting your software strategy in the AI era (1:00)
Why AI tools are so transformative in product (3:45)
Forming the right future strategy for AI (5:35)
Laying a foundation with AI principles (4:15)
Building AI-powered features (6:10)
Summary: Key takeaways and action items (2:40)
Quiz Yourself
Module 4: AI and the product-led organization
Introduction to AI and the product-led organization (1:10)
What is a product-led organization? (5:40)
The benefits of AI in a product-led organization (6:45)
Leveraging AI across a product-led organization (4:20)
Summary: Key takeaways and action items (3:25)
Quiz Yourself
Module 5: Powering product-led growth with AI
Introduction to powering product-led growth with AI (1:00)
The core principles of product-led growth (5:20)
AI for creating free user experiences and “aha” moments (3:45)
AI for increasing usability and stickiness (3:30)
AI for driving purchases and virality (2:55)
Real world example: How Canva combines AI and PLG (3:10)
Summary: Key takeaways and action items (2:00)
Quiz Yourself
Module 6: Making product development smarter
Introduction to making product development smarter (0:55)
What is the Product Management Life Cycle? (3:45)
AI in the Discover phase (3:15)
AI in the Validate phase (2:30)
AI in the Build phase (2:50)
AI in the Launch phase (3:10)
AI in the Evaluate and Iterate phases (2:50)
Summary: Key takeaways and action items (3:30)
Quiz Yourself
Module 7: AI for Product Management Course next steps
AI for Product Management Course next steps (0:35)
Course Exam
AI for Product Management Exam